Illustration simulateur et configurateur
Custom product configurator

An online configurator that lets your customers build their solution

We develop interactive product configurators and price simulators that turn visitors into qualified leads. Instant quotes, real-time customization, memorable buying experience.

See a demo
AFPG
Artelia
Chambre d'Agriculture Eure-et-Loir
Credit Advisor
Geodeep
Hôpitaux de Strasbourg
Inserm
Solène
Université de Strasbourg
Université Lyon 2
AFPG
Artelia
Chambre d'Agriculture Eure-et-Loir
Credit Advisor
Geodeep
Hôpitaux de Strasbourg
Inserm
Solène
Université de Strasbourg
Université Lyon 2
AFPG
Artelia
Chambre d'Agriculture Eure-et-Loir
Credit Advisor
Geodeep
Hôpitaux de Strasbourg
Inserm
Solène
Université de Strasbourg
Université Lyon 2

Help your customers design their solution

Your customers need to visualize, customize and price their project before making a purchase. An interactive configurator or simulator allows them to build their ideal solution in just a few clicks.

We develop custom tools that guide your prospects through their thinking: configuration of complex products, real-time price simulation, automatic quote generation.

The work starts with your pricing and product compatibility rules, usually split between a spreadsheet and your sales team's experience. We formalise them, then translate them into a configuration journey.

A well-designed online product configurator or price simulator doesn't replace your sales team, it feeds them. Prospects arrive with a ready-made configuration, a framed budget and precise questions. We start with a free first scoping, then project scoping goes on to model the compatibility rules and pricing grids before kicking off the build.

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Use cases

Interactive tools tailored to your industries and objectives

Finance

Financial simulators

Calculate in real time a cost, profitability or eligibility for an aid scheme (e.g. credit, subsidies, pricing).

Financial simulators
Data calculation

Eligibility calculation

Allow your users to quickly know if they can benefit from a scheme or program.

Eligibility calculation
Product

Product configurators

Let your customers compose their product, pack or offer according to their needs and budget.

Product configurators
Quote

Estimation tools

Offer an instant quote or personalized cost simulation based on simple criteria.

Estimation tools
API

Connectors and integrations

Connect your tools to your existing systems (CRM, database, forms or API).

Connectors and integrations

Examples.

Situations we come across often, and the tool we can make of them.

A configurator that sells for you

TodayName, phone, “your message”: the client asks for a quote without knowing what their pool will look like or what it will cost.
TomorrowThey design their pool in 3D, the price follows every click, and you receive the full project with its budget.

A monthly payment shown before they even call

Today“Financing: contact us” and a form: the customer compares a price to their bank balance, and puts it off.
TomorrowThey set their deposit, trade-in and term: the monthly payment follows, and you receive their request with their budget.

Furniture customers design in 3D

TodayA pencil sketch and “price: see catalogue”: the customer cannot picture it.
TomorrowThey pick size, wood and options, the piece is drawn in 3D and the price follows every click.

A complete order the first time

Today“I need the same one, 1.2 or 1.3 m”: three emails later, a detail is still missing.
TomorrowThe customer builds the request step by step: it arrives complete, the workshop can start.
Commitments.

What we hold to on a configurator, from catalogue modelling to lead routing.

Business rules written down

Compatibility rules and pricing grids go into a spec your sales team signs off.

Journey tested before the build

Key screens go through a prototype tested with real users.

Faithful pricing

The displayed price applies your real rules, option dependencies and volume discounts included.

Leads with no re-entry

The full configuration lands in your CRM, so your sales team retypes nothing.

A quote ready to send

The generated PDF carries your layout and the exact configuration the prospect chose.

No vendor lock-in

Your offers evolve without a licensed plugin or a third-party vendor's release schedule.

A testable version first

We put a reduced scope into production before investing in the full configurator.

What the configurations tell you

Most requested options and drop-off points come back to you, so you can adjust your offer.

Projects.

Concrete custom development achievements

+ 150 projects delivered+ 10 years of experience
See all projects
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Identify levers to strengthen farm autonomy

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An extranet to centralize all information and documentary resources

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Offer a mortgage simulation that matches real lending conditions

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Provide tools to master energy consumption

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Carry out genomic sequencing projects

Logo

Identify levers to strengthen farm autonomy

Logo

An extranet to centralize all information and documentary resources

Logo

Offer a mortgage simulation that matches real lending conditions

Logo

Provide tools to master energy consumption

Logo

Carry out genomic sequencing projects

Logo

Identify levers to strengthen farm autonomy

Logo

An extranet to centralize all information and documentary resources

Logo

Offer a mortgage simulation that matches real lending conditions

Logo

Provide tools to master energy consumption

Logo

Carry out genomic sequencing projects

Our approach.

A methodology focused on user experience and conversion.

We study your product offering, compatibility rules, technical constraints and pricing grids in depth. This phase allows us to model all the complexity of your catalog in an intelligent configuration engine. The rules are captured in a specification document validated by your sales team before development starts.

We design intuitive configuration journeys that guide the user step by step. Each screen is optimized to reduce abandonment and maximize quote requests or purchases. A prototyping step lets us test key screens with real users before kicking off development.

Your configurator integrates seamlessly with your website, CRM and sales tools through a dedicated API. Qualified leads are automatically transmitted to your sales teams with all configuration information, which kills re-entry and speeds up handling.

The budget depends on the number of criteria and business rules, the rendering (2D or 3D) and CRM integrations. Upfront scoping lets us adjust the scope to the available budget by prioritising the features that actually drive conversion. The free first scoping gives you a first range for your case, with no commitment.

For a personalised online quote simulator with price calculation and lead routing to the CRM, expect 6 to 10 weeks. A full product configurator with visualisation and third-party integrations takes 3 to 5 months. We can also ship an MVP in 4 to 6 weeks to test user adoption before investing in the full version.

WooCommerce or Shopify plugins cover simple cases (colour, size, engraving) but hit a ceiling as soon as you touch advanced business rules: option dependencies, technical constraints, volume discounts, sales validation. A custom-built configurator has no such limits and fits the real complexity of your catalog, without locking you into a third-party vendor's ecosystem.

Benefits.

The advantages of a custom configurator or simulator.

A well-designed configurator transforms a complex buying journey into a smooth and engaging experience. Your customers build their own solution, reducing time spent by your sales teams on quote requests.

Unlike generic solutions, a custom tool perfectly reflects your catalog, business rules and visual identity. It evolves with your offerings without depending on an external vendor.

The data collected gives you a clear view of your prospects' preferences: most requested options, average budgets, blocking points. Valuable insights to adjust your offer.

What our clients appreciate about their configurator:

Interactive experience that engages visitors and extends time on site

Instant pricing that accelerates prospect decision-making

Automatic generation of professional and personalized PDF quotes

Real-time visualization of the configured product (2D, 3D or schematic)

Collection of qualified data on customer preferences and needs

Increased conversion rate and average basket

A process to digitize?

The first scoping is free, with no commitment.

Describe it in a few lines: you get a first reading of the need, the points to decide and a budget range.

Let's talk about your project